Everything a printer, embroiderer or wrap installer needs to reproduce the Simrock identity correctly. If anything here is unclear, ask before you produce.
The badge
Where the mark stands alone.
Avatars, favicons, app icons, caps, rear quarter panels. Minimum 24px on screen, 2 in embroidered.
Badge — primary
Red disc, white wordmark. The default everywhere the mark stands alone.
Use these values directly. Never sample colour from a screen, a screenshot or a PDF preview.
Simrock Red
#E9161B
Ink
#0F0F0F
Badge Charcoal
#2B2B2B
Paper
#FFFFFF
Red is a punctuation colour. It lands on the period and the badge, and nowhere else by default. Roughly 90% paper, 8% ink, 2% red — if a surface reads as a red surface, the ratio is wrong.
Pantone, 3M vinyl and embroidery thread references have not yet been matched. Match against a physical swatch in daylight and confirm with us before any production run.
02 / Clear space and minimum size
Clear space, all four sides
25% of badge diameter
Wordmark minimum
90px on screen, 1 in printed
Badge minimum, screen
24px
Badge minimum, embroidered
2 in
Nothing enters the clear space — no type, no rule, no image edge. Below 90px the period closes against the k; use the badge instead. Below 2 in the badge interior will not stitch cleanly; use the wordmark alone.
03 / Apparel and headwear
Left chest
Wordmark 3.5 in wide, centred 7 in below shoulder high point. One colour, white on dark.
Full back
Wordmark 11 in wide, 4 in below collar seam. Ink with red period on light.
Red garment
Wordmark 8 in wide, centred. All white — the period drops the red here.
Cap front panel
Wordmark 3.75 in wide, satin stitch, one colour, centred on the seam.
Cap side panel or beanie cuff
Badge, 2 in diameter minimum.
04 / Vehicle wrap
Side panel
Wordmark 34 in wide
Rear quarter
Badge 14 in
Tailgate or rear door
Wordmark 24 in, centred
Edge clearance
Minimum 4 in from any panel edge, seam, handle or wheel arch
The mark never crosses a body gap or a glass line. Body wrap is full white or full ink only — there is no red body wrap.
05 / Misuse
Never stretch, condense, rotate or arc the mark. Never place it on a mid tone — white, ink or red only. Never recolour the period, except on a red garment where it goes white. Never reset the wordmark in a text face: it is artwork, not type.
The one-colour badges use an SVG mask containing black and white values internally. Those drive the knockout and are not brand colours. Do not change them.
